Simon Torode Photographer • Artist • Designer


Simon is the founder of Soldstory ®, Livingroom Estate Agents ®, Mr Torode Brand Consultancy, Mr Torode Photography and Made in Guernsey publications. Simon now works between Guernsey and London for a collection of businesses that use creativity as foundation for progress.  
Following a successful career in London as an advertising creative, Simon realised there was a way to integrate his creative skills with his passion for property and in January 2006 founded Livingroom Estate Agents on the island of Guernsey. He knew that people buying and selling their homes wanted more from their estate agent. With an extensive knowledge of property, interior design, photography and creative brand design, Simon is the driving force in Livingroom’s unique and cutting edge brand development which has placed Livingroom at the forefront of the industry and recipient of many awards - both nationally and further afield.

Simon was a founding member of the Guernsey charity YPG (Young People Guernsey). Young People Guernsey (YPG) is a Guernsey charity that identifies and responds to the needs of young people in the Bailiwick. YPG’s first project was a partnership with Barnardo’s, the UK’s largest children’s charity, commissioning them to provide an information, advice and guidance centre in St. Peter Port for young people aged 11-16 years called ‘The Hub’. Simon continues to help charities visually communicate their needs through advertising, branding and media planning.

Soldstory ® was founded by Simon in 2015 and is a marketplace for authentic, handcrafted creative works. Simon has spent the past few years developing his skills as a photographer, travelling the world to document people, places and communities. Having launched a basic website to host his photography back in 2013 it was time to explore this path further and find a more inclusive way of selling his work. Simon knew that living on the small island of Guernsey shouldn’t be a barrier to how work is published. The power of global, social connectivity means access to the world at the touch of a button; no matter how isolated a creative’s studio may be they need no longer feel that they work alone. While researching possibilities, it was apparent that competition in the industry was strong but there was a fundamental lack of personality and a generalised corporate mind-set forming barriers between the creative and those who purchase their work. By truly understanding how a creative mind works, Simon founded Soldstory which allows creatives to personalise their online presence; setting out their story, explaining to their potential consumers a little more about themselves and their work. Research has shown that consumers want more personality and engagement from online retailers - they want to know the story. After all if you’re going to invest in a creative piece then the story behind it is often as compelling as the content. It was from this very simple concept that Soldstory was formed.

“It’s important to me that Soldstory is not an anonymous company formed in a corporate, ivory tower. Soldstory is much more about a true connection with its members through intrinsic understanding. I am a creative; I know we can be a different breed. We dare to dream big, we are passionate about what we do and, most of all, we like to be surrounded by those who are likeminded yet highly individual.” Simon Torode - Founder of Soldstory

” Photography is, for me, a spontaneous impulse coming from an ever attentive eye which captures the moment and its eternity. “ Henri Cartier-Bresson

I'm in Guernsey, Channel Islands


University of West of England, Bristol
Bachelor's Degree, Graphic Design
1997 - 1999

Winchester School of Art and Design
Foundation studies, Design and Applied Arts
1996 – 1997

Guernsey Grammar School, Guernsey

Les Beaucamps High School, Guernsey

St. Martin's Primary School, Guernsey


2012 Winner of the Umbraco award for Best Internatonal Web Design in conjunction with Blix

2012 Winner of the Bill Green Award for Innovation

2012 Winner of the Guernsey Customer Services Award for Service and Marketing

2012 Highly Commended Award at the International Property Awards in the category of UK Marketing

2012 Five Star Award at the International Property Awards in the category of UK Estate Agency

2012 Winner of the Guernsey Awards for Achievement Guernsey Business of the Year Award

2012 Winner of the Guernsey Awards for Achievement Innovation Award

2012 Winner of the Guernsey Awards for Achievement Excellence in Marketing Award

Five Phrase Insight

Creative • Entrepreneur • Photography • Passionate • Travel